new model

RE: That commercial you wanted about the new product.

Voice over a scene of hands washing themselves in a porcelain sink w/ hands frothing white soap and a clear picture of Dial soap:

Voice: We're not saying that some soaps you use leave hard-to-clean residue after you've washed your hands.

Move to a scene with hands palms upward over the same porcelain sink w/ spots of soap sticking in sink beneath hands while a bottle of Dial soap is precariously placed in the upper left-hand corner of the scene.

Voice: But we are saying that our New-and-Improved Non-Grease Anti-bacterial and -microbial Hypoallergenic Hand-and-Face Wash (Safe for Children!) has never been accused of doing so!

(Bolded text indicates Closed Captions for the Hearing Impaired.) Show hands over same sink after washing w/ thumbs up and spotless porcelain sink and very clearly a bottle of the new Product in the upper-right side of the scene.

Voice: Not only will our New-and-Improved Non-Grease Anti-bacterial and -microbial Hypoallergenic Hand-and-Face Wash (Safe for Pets, too!) take care of your hands and face, but it will save your sink from oily deposits of soap and keep you sink cleaner, longer!

This is voiced over a scene that moves from a boy washing his dog w/ the Product in the yard while the boy uses a hose to rinse a shaggy and frothy Golden Retriever, the a pair of man's hands caked w/ mud and dirt or greened with grass using a bottle of the Product in the left corner of the scene w/ a switch to those same hands over the same sink (this sink a metal sink w/ crank handles for hot and cold) clean and seemingly smooth rubbing themselves while dry to show hands that are tough but well-taken care of. Finally move scene to a kitchen scene over a sink with two basins (both stainless steel and one large over-hanging faucet over the right basin and a bottle of the Product on the left side) while a pair of hands and arms (up to elbows) use a gesture to display a spotless stainless steel two-basin kitchen sink.

Voice: Whether you just need a rinse, or you've really done some work, new Non-Grease Anti-bacterial and -microbial Hypoallergenic Hand-and-Face Wash (Not tested on animals!) will keep your hands feeling fresh, clean, and smooth while saving you the hassle of washing out your basin or sink after using our soap.

Final scene has man w/ safety goggle in red shirt and blue jeans using a weed eater near a tree and white picket fence then segues to a woman taking clean dished from a dishwasher on a tile floor and finally over the same porcelain sink as in the first scene, this time a woman's hands with no ring rinsing hands with no froth and a bottle of the Product on the upper-left section of the scene. Finally place picture of Product on a pedestal with yellow sunburst behind it and a blue background with the writing on Product very clear and the Logo and Product Name On the bottom of the Screen holding for three seconds. End scene.

Running time is approx. 60 seconds from start to finish.


Hope this is what you were looking for.